“POV: it's November and the holiday rush just started”
It's officially the busiest (and best) time of year at [Shop]. Holiday [products] are here and booking up fast.
→ Save this so you remember to stop by.
for any local shop
Local Shop Holiday Content Kit
90 days of Instagram and TikTok posts, Reel scripts and captions, written for salons, bakeries, gift shops, florists, bookstores and any local business with a storefront.
$8.99$14.99 from Dec 1
Holiday launch price ends Cyber Monday, Nov 30. left.
$14.99
Get the kit · $8.99
♥ 7-day promise: if the kit doesn't save you time, reply to your receipt for a full refund.
- 65 posts planned, Nov 1 – Jan 30, each with hook + caption + call to action
- 30 shot-by-shot Reel scripts
- 50 hooks, 110+ captions, 30 story ideas
- Google Sheets planner with progress dashboard
- Bonus: local hashtags, SEO keywords, viral Reel formats
- Start any day, with a "first 7 days" quick start
Instant download: 23-page PDF + spreadsheet + bonus PDF.
why it works
750K views
views on a 'perks of working here' Reel on a real local shop account we run, vs. 2–17K for product posts. The kit is built on the formats behind numbers like that.
a peek inside
Real posts from the calendar
Every day looks like this: what to post, the hook, the caption and the call to action.
The holiday season starts NOW
What's new for the holidays
“Slide 1: "Holiday favorites are here"”
Swipe for everything new this season. Which one are you getting first?
→ Comment your favorite.
Behind the scenes: getting ready
“What goes into getting ready for the holidays”
Boxes, decorations and a lot of coffee. Here's how we get [Shop] ready for you.
→ Tag someone who'd love this.
Perks of working here
“Perks of working at a [shop] in November”
The smell, the music, the regulars. Okay, and the early alarms. Worth it.
→ Send this to a friend.
And a Reel script, shot by shot
The holiday season starts NOW
On-screen text: “POV: it's November and the holiday rush just started”
- Shot 1: You at the counter, calm, sipping coffee (2s)
- Shot 2: A holiday song starts — slow turn to camera, deadpan (3s)
- Shot 3: Quick cuts of decorations going up (3s)
Audio: Trending holiday song. Text on screen the whole time.
Is it for you?
- You run a salon, bakery, florist, gift shop or other local storefront
- There's no kit made for your exact niche (until now)
- You want posts that bring people through the door on Small Business Saturday
Not for you if you want graphic templates only. This is the plan, the words and the scripts: the part that takes the time.
Every key date covered
- Nov 1 Holiday season kickoff
- Nov 26 Thanksgiving
- Nov 27 Black Friday
- Nov 28 Small Business Saturday
- Nov 30 Cyber Monday
- Dec 1 Giving Tuesday
- Mid-Dec Order / booking deadlines
- Dec 21–24 Last-minute shoppers
- Dec 26 After-Christmas
- Dec 31 New Year's Eve
- Jan 2 New year
- Feb 13/14 Galentine's & Valentine's
Questions
Who is this kit for?
Salons, bakeries, gift shops, florists, bookstores and any local business with a storefront. Placeholders like [Shop] and [Town] let you drop in your details in seconds.
What do I actually get?
A 23-page PDF with a 90-day calendar (65 posts, each with a hook, caption and call to action), 30 shot-by-shot Reel scripts, 50 hooks, a caption bank and 30 story ideas. Plus an interactive Google Sheets planner (works in Excel) and a bonus pack with local hashtags, SEO keywords, 10 viral Reel formats and caption formulas.
I'm buying in the middle of November. Did I miss it?
No. The kit has a "start any day" page. Open the calendar to today's date and go. The big moments (Black Friday, Small Business Saturday, Christmas week, January sales, Valentine's) are what matter, and the plan runs to Jan 30.
Do I need to be good at video?
No. Every Reel script tells you exactly what to film, shot by shot, with the on-screen text written for you. Most take under 2 minutes to film on your phone, with no editing app needed.
Are there Canva templates?
This is a written plan: what to post, what to say and how to film it. That's the part that takes the time. Use your own photos and videos. Real shop footage beats templates on Instagram and TikTok anyway.
How do I get it?
Instantly. After checkout you get a download link on screen and by email. Nothing is shipped.
Can I use it for my clients?
Each kit is for one business. If you manage social media for several shops, the Social Media Manager Bundle includes a license for up to 5 clients.
What if it's not for me?
Reply to your receipt within 7 days and we'll refund you. No hard feelings.
Your whole holiday season, planned tonight.
$8.99$14.99 from Dec 1
Holiday launch price ends Cyber Monday, Nov 30. left.
$14.99
Get the kit · $8.99♥ 7-day promise: if the kit doesn't save you time, reply to your receipt for a full refund.
Different shop? See the Boutique Holiday Content KitCoffee Shop Holiday Content Kit · or get all 3 in the bundle.